I partner with smart people in ambitious businesses to help translate strategic goals into creative work that builds meaning, momentum, and brands that thrive.
For over two decades, I’ve worked as a senior creative leader across some of the world’s most culturally iconic projects in technology, music and design. I know how to build brands across complex organisations from the inside out: setting vision, leading teams, and shaping work that delivers creatively and commercially. My focus is bringing clarity, creativity, and purpose through work that inspires teams, builds loyalty, and helps people realise their potential.
Microsoft
I founded and led Microsoft’s 25-person in-house creative studio, launching some of the company’s most iconic products: Microsoft Copilot, Windows 11, Surface, Edge, and Microsoft 365, within a unified, evolving brand system.
Creative Impact
Recognised internationally for my design work with Ray Gun, Nike, New Order, Bush and R.E.M., my career bridges culture and technology. In 2025, Thames & Hudson published Disorder, a 500-page monograph exploring my creative journey.
Talks
I’ve recently given talks showcasing my creative approach and published work followed by an audience Q&A at University of Lincoln, Utah Valley University and Amazon Headquarters, Seattle.
If you are interested in discussing a speaking opportunity, please reach out to me: ashworth.work@icloud.com
Thisisme.art
I’m a great believer in stepping away from the screen as a way to fuel my creativity.
The sketchbook is usually where ideas begin - inspired by conversation, music and the things I see out in the wild which I share through my Instagram (AshworthChris).
I rarely go a day without making a piece of handmade art - primarily as a creative outlet and I also do commissions.
My partner and I have our own art business - Thisisme.art which celebrates the power of handcrafted human creativity and offers:
Limited edition premium apparel, sound in print handmade art, original (archived) design work.
If you are interested in discussing an art commission, please reach out at: ashworth.work@icloud.com
I’ve been fortunate to have my work published in over 100 international publications, exhibited at V&A and Tate Britain and featured alongside Banksy and Shephard Fairey.
In 2022 I was interviewed by The Futur Academy: The Futur Academy
Selected magazines:
IDEA
Eye
BranD
Sleek
Graphik
Slanted
i-D
Free Time
The Face
Creative Review
Monster Children
IdN
Blueprint
Communication Arts
Print
Emigre
DJ Magazine
Selected books:
The History of Graphic Design, Taschen.
The Graphic Design Bible,
Prestel.
How to be a graphic designer without losing your soul,
Laurence King.
Typography Now 2,
Booth-Clibborn Editions.
30 Essential Typefaces for a Lifetime, Rockport.
Ray Gun: The Bible of Music & Style, Rizzoli.
Look at This,
Laurence King.
Graphic Design: A Users Manual, Ginko Press. Graphic Events: A Realist Account of Graphic Design, Onomatopeenet
Fax You, Booth-Clibborn Editions.
20th Century Type, Gingko Press.