Fusing together two creative journeys that I’ve been immersed in over the last two decades, I have a creative DNA which makes it hard to put into a traditional industry box and one that my clients see as a strength.
Firstly as a Creative Director at Getty Images, Nokia and most recently as Executive Creative Director at Microsoft leading the strategic brand development through to go to market campaigns, product launches and events for Microsoft’s consumer products including Windows, Microsoft 365, Microsoft Edge, Bing and Microsoft Surface.
In my Microsoft ECD role I thrived on connecting multi-disciplinary teams across complex organisations, inspiring stakeholders, collaborating with agency partners whilst leading and managing an in-house Creative Studio of 25 people.
“Chris brings a powerful combination of strategic thinking, insight-driven creative expertise and aesthetic taste.” - Eli Friedman, GM, Microsoft Consumer Marketing.
Secondly as a sought-after designer creating alternative street culture work for brands and music artists - including the design of Ray Gun magazine, book collaboration with Michael Stipe (REM), music packaging collaboration with Gavin Rossdale for Bush’s greatest hits and recent commissions by Nike Tokyo and LA based Madre.
‘Ashworth achieved notoriety for his groundbreaking design approach at Ray Gun magazine, the influential LA-based ‘bible of music and style’.
Sleek Magazine
I fuse these creative experiences together to produce strategically sound brand creative with an innate focus on the aesthetic execution and continue to follow my foundational ethos that’s rooted in human craft and the power of handmade creativity.
Talks
I’ve recently given talks showcasing my creative approach and published work followed by an audience Q&A at University of Lincoln, Utah Valley University and Amazon Headquarters, Seattle.
If you are interested in discussing a speaking opportunity, please reach out to me: ashworth.work@icloud.com
Thisisme.art
I’m a great believer in stepping away from the screen as a way to fuel my creativity.
The sketchbook is usually where ideas begin - inspired by conversation, music and the things I see out in the wild which I share through my Instagram (AshworthChris).
I rarely go a day without making a piece of handmade art - primarily as a creative outlet and I also do commissions.
My partner and I have our own art business - Thisisme.art which celebrates the power of handcrafted human creativity and offers:
Limited edition premium apparel, sound in print handmade art, original (archived) design work.
If you are interested in discussing an art commission, please reach out at: ashworth.work@icloud.com
I’ve been fortunate to have my work published in over 100 international publications, exhibited at V&A and Tate Britain and featured alongside Banksy and Shephard Fairey.
In 2022 I was interviewed by The Futur Academy: The Futur Academy
Selected magazines:
IDEA
Eye
BranD
Sleek
Graphik
Slanted
i-D
Free Time
The Face
Creative Review
Monster Children
IdN
Blueprint
Communication Arts
Print
Emigre
DJ Magazine
Selected books:
The History of Graphic Design, Taschen.
The Graphic Design Bible,
Prestel.
How to be a graphic designer without losing your soul,
Laurence King.
Typography Now 2,
Booth-Clibborn Editions.
30 Essential Typefaces for a Lifetime, Rockport.
Ray Gun: The Bible of Music & Style, Rizzoli.
Look at This,
Laurence King.
Graphic Design: A Users Manual, Ginko Press. Graphic Events: A Realist Account of Graphic Design, Onomatopeenet
Fax You, Booth-Clibborn Editions.
20th Century Type, Gingko Press.