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I specialise in driving the work that gets us to the end goal - delivering creative platforms - from final go-to-market brand storytelling, brand identity systems to marketing execution - that empower activation for internal teams and external partners.
Having lived at the intersection of product marketing, consumer marketing, UX design and engineering - whilst managing and leading a creative brand studio - I bring an inclusive approach and informed perspective.
Harnessing two decades of global brand experience at Microsoft, Nokia, Getty Images and Abbott - whether rebranding, relaunching or envisioning brand stories for new products - I have a passion for leading brand briefs and connecting multi-disciplinary teams across complex organisations, inspiring stakeholders and collaborating with agency partners towards a common goal.
Depending on the scope of a project I can lead complete end-to-end brand development through to more compact brand identity and design assignments.
If you would like to discuss a brand consultancy opportunity, please reach out at: ashworth.work@icloud.com
Case Studies
Below are snapshots of global brand assignments for Microsoft and Abbott - more comprehensive examples are available on request.
Microsoft Windows 10
Rebrand & Launch Campaign
Microsoft Surface
Brand Story
Microsoft Windows 11
Launch Campaign
Microsoft 365
Brand Identity & Launch Campaign
Abbott
CES24 & Rebrand
Microsoft Edge
Brand Identity