In a post-pandemic world Windows 11 doubled-down on designing an experience that put people right at the center of what matters most. An iconic - visual and verbal - brand story that resonated globally was needed.

An inspirational ‘Bloom’ hero image - both natural and digital - was created and became a symbolic and global visual vernacular that embodied a closer Windows experience.

Project deliverables: Brand idea/story/positioning/visual look and feel, identity/guidelines through to final asset production and marketing executions for launch.